XIA LIN®

Multidisciplinary Designer · Brand, Motion & Social

3D MOTION
VISUAL DESIGN

I build visual worlds for brands — from one strong idea to motion, campaigns, digital spaces and physical experiences.

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Selected Work

2019—2026

MULT ISLAND — Virtual Brand Experience
01

MULT ISLAND

Virtual Brand Experience

A surreal visual world developed across an immersive virtual exhibition, 3D motion, campaign assets and physical touchpoints.

3D Art Direction · Spatial Design · Motion · Campaign
BEDSURE — Seasonal 3D Motion Series
02

BEDSURE

Seasonal 3D Motion Series

Material-led films that turn knit, fleece and soft textures into atmospheric seasonal worlds for brand and social communication.

Motion Concept · 3D Design · Look Development · Animation
BEDSURE — Winter Brand Campaign
03

BEDSURE

Winter Brand Campaign

An integrated campaign translating softness, warmth and comfort into a weightless visual language through photography and CGI.

Visual Concept · Art Direction · CGI · Campaign System
HARMATI — Product Storytelling in 3D
04

HARMATI

Product Storytelling in 3D

A floating exploded composition transforms a screw-free construction detail into a clear and distinctive advertising story.

3D Concept · Modeling · Material Design · Lighting
THE SPLIT — Die Spaltung — Master Project
05

THE SPLIT

Die Spaltung — Master Project

An artistic investigation into how time, space, perspective and public influence can split the way we perceive a single reality.

Concept · Artistic Research · 3D Design · Motion

Playground / Experiments

Curiosity in progress

Testing ideas before they become assignments.

AI-assisted workflows, material studies, moving type and small visual experiments — a space for exploration beyond the finished case study.

Virtual Singer Qiyue × Kugou

Virtual Singer Qiyue × Kugou

AI · Character · Co-branding

Fuzzy Materials

Fuzzy Materials

Material Study · 3D Motion

Letter Forms

Letter Forms

Typography · Slanted Yearbook

About

Concept first. Craft all the way through.

I’m Xia, a multidisciplinary visual designer with 8+ years of experience across advertising, brand communication and digital experiences. I move between high-craft 3D and motion, visual systems and fast-paced commercial production — translating ideas into coherent experiences across screens, spaces and social formats.

Cinema 4D · Octane · After Effects · Adobe CC · Art Direction · Look Development