XIA LIN®← Selected Work
2021Selected Case Study

HARMATI

Product Storytelling in 3D

A product campaign turning the construction logic of modular furniture into a clear and memorable visual story.

Challenge

Explain the table’s screw-free assembly while maintaining a refined, lifestyle-focused advertising image.

Approach

An exploded floating composition reveals the product structure and transforms a technical feature into a distinctive campaign device.

My Role

3D Concept · Modeling · Material Design · Lighting · Rendering · Visual Composition

Tools

Cinema 4D · Octane Render · Photoshop · Illustrator

Construction Story

HARMATI project image 1.1HARMATI project image 1.2HARMATI project image 1.3

Assembly & Product Details

HARMATI project image 2.1HARMATI project image 2.2HARMATI project image 2.3

Selected Product Views

HARMATI project image 3.1HARMATI project image 3.2HARMATI project image 3.3HARMATI project image 3.4

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